We designed and built an out of home environment for Clipper Teas at London Coffee Festival last week to showcase their beautiful range of everyday specials, fruit infusions and high end herbals. It involved some great bespoke interiors that included individually designed wallpapers and inset panels utilising brand assets and taking inspiration from the variety of locations in which their teas can be found.
Very proud to shout out that our amazing team have pulled it out of the bag yet again!! Two breathtakingly tight 10 week deadlines, (involving many late nights, coffee eaten by the jar load, a good few creative tantrums and even a missed 30th birthday!), for projects running concurrently from conception through to delivery that has ensured we deliver on time, on budget two very beautiful and equally shiny sites.
CLIPPER-TEAS.COM has followed the recent launch of CLIPPER-TEAS.FR and is part of an international roll out for the tea company to ensure consistency with brand personality globally. Check it out and make sure you give the tea cup carousel game a go – you’ll be hooked!!
TRACKLEMENTS.CO.UK is a completely new e-commerce build developed to simplify the trade order and back end processes, but importantly it also repositions the brand and provides a friendlier, more engaging community for the consumer.
And whilst we’re talking web launches, last month also saw delivery of our favourite pet food client, LILYSKITCHEN.CO.UK more social, easier to navigate, retail site go live!
Please do have a wander through the sites, but tread carefully, we’re still tweak tweaking!!
Well done and huge thanks team – you’re all awesome! We really do make things happen!
We are very proud of the beautiful new cat treat packaging created for the lovely Lily’s Kitchen brand new range of cat treats (or nibbles as they’re known) now available in Waitrose. Packaged in recyclable craft board the tube is designed to be shaken so that your cat knows exactly when it’s their time to be spoilt!
Christmas kind of came and went didn’t it and then New Year passed us by in the blink of an eye!! So before we get to Easter, we thought it would be a good idea to drop in a post about the gift we created to say thank you to all the friends we worked with in 2012. A cool, organic, ringspun (just means it’s super soft and lovely) cotton t-shirt printed with a technique that removes colour from the shirt, rather than prints on it, to give it a rugged, worn look – just perfect for our Rangers.
As Mad River Rangers, we watch over all our brands landscapes and are curious enough to venture down untrodden paths gathering knowledge on our way, just so that we can be sure to guide our friends in the right direction. So we encouraged our friends to do the same and just last week we received this amazing picture from Tudor, UK Antarctic Heritage Trust, who is currently in Port Lockroy, Antarctica checking out the penguins, living our dream and definitely blazing new trails!!
Any other MR Rangers out there??? Please post your ‘blazing trails’ pics (wearing your shirts of course!) to our Facebook page here
Christmas is all about spending time with friends and family, so why not pop along to the www.clipper-teas.com shop to purchase a very proper tea party kit, invite them over and make them the best cup of tea they’ve ever tasted. It comes complete with tea party invites, cake wraps, bespoke cake bunting and hanging bunting in a beautiful storage box.
Or if you’re just looking for some novel gift ideas, there’s always this gorgeous knit your own tea cosy kit, with wool, needles and a clear and concise instruction booklet, perfect for any tea and craft fanatic. These are just a couple of the items in the gifting range we have developed for Clipper this year, that also include a beautiful herb kit for your kitchen, a tea and bake kit (complete with teapot biscuit cutters!), a range of tea inspired prints and t-shirts plus some delightful Clipper note / scrapbooks.
We’ve a little treat for you from the kitchen of the gorgeous Sue Fudge of Fudges Biscuits. It’s her wonderful recipe for Ginger Parkin (for those who haven’t heard of it before, because I hadn’t!! it’s a simple kind of gingerbread that’s just perfect with a cup of tea!) that has been brought to life by little old us on film for their online community. It’s the first of a series of films we have produced, so be sure to keep your eye out for new things to make and do, the Fudges way. Do check Sue out … she’s a total pro and left us thinking … Nigella who? Visit www.fudges.co.uk and scroll to the blog to view.
8 oz (225 g) medium oatmeal
4 oz (110 g) self-rising flour
Pinch of salt
7 oz (200 g) dark syrup or golden syrup
1 oz (25 g) black treacle, plus 1 teaspoon
4 oz (110 g) margarine
4 oz (110 g) soft brown sugar
2 level teaspoons ground ginger (plus 50g roughly chopped stem ginger if desired!)
1 large egg, beaten
1 tablespoon milk
Pre-heat the oven to gas mark 1, 275°F (140°C). In the Aga, bake it on the lowest rung of the baking oven for 1 hour or until the mixture is springy to the touch.
You will also need an 8 inch (20 cm) square cake tin, lightly greased.
First weigh a saucepan on the scales, and weigh the syrup and treacle into it.
Next, add the margarine and the sugar to the saucepan and place it over a gentle heat until the margarine has melted down – don’t go away and leave it unattended, you don’t want it to boil.
Meanwhile, measure the oatmeal, flour and ginger into a mixing bowl, add a pinch of salt; gradually stir in the warmed syrup mixture till the mixture is all thoroughly blended.
Add the beaten egg, and lastly the milk. Now pour the mixture into the prepared tin and bake on the centre shelf of the oven for 1¾-2 hours.
Cool the parkin in the tin for 30 minutes before turning out. Don’t worry too much if the parkin sinks slightly in the middle.
Cover with a sprinkle of icing sugar, and enjoy! Save for a week in an air-tight container (if you can resist sneaking a treat) for an even richer flavour!
And that’s exactly what we’re asking people who use digital mapping products in the land and property sector on behalf of Ordnance Survey. Amazingly, the face of Britain changes up to 10,000 times a day so it is absolutely vital that businesses check their data is current and accurate to ensure that they are operating at their professional best. To reinforce this message, we have developed the ‘think-up-to-date’ mark which leads the communication and prompts the audience to do so, when using digital mapping products. Targeted press ads and a proactive PR campaign were amplified by seeding 3 sector relevant films on line with contributions from RICS, FAST, Land Data and relevant end users. Click this link bitly.com/SDXc6z to view the films for yourself.
It was all ‘lights, camera, action’ yesterday as we filmed the wonderful Sue Fudge of Fudges Biscuits making some fantastic recipes and gifts for family and friends to share with their customers via the website. We were completely ensconced in the Fudges way of life and were treated to a steaming hot bowl of parsnip and pear soup and chunky fresh bread for lunch, from Sues amazing farmhouse kitchen in beautiful rural Dorset. It really was idyllic, but don’t just take our word for it. Films will start dropping in to the new website, fudges.co.uk, in the next few days so be sure to check them out for some great Christmas gift inspiration.
We love a bit of baking, not to mention a tad of tradition, so when the lovely people behind Percy’s asked us for help in creating their brand, it was a brief sent from heaven. This lovely bakery is all about creating contemporary versions of traditional classics and will appeal to today’s new wave of afternoon tea fanatics. The brand name and identity pays homage to the owners family heritage, as it was great grandad Percy whose recipes inspired the young team to recreate some beautiful old classics, but with a modern twist. Percy wasn’t properly dressed unless he was wearing his signature bow tie, so it was only right that it featured in the creative.
It was Macs 2nd birthday last week, and he was a very lucky boy in that we were able to make a wholesome and tasty cake from the Lily’s Kitchen Dinner for Dogs recipe book. It was designed by our Lily’s Kitchen team here at Mad River HQ, so when it went to No. 22 in the Amazon book chart in its first week we were all completely stoked!! Deserved congratulations to Henrietta.