We had an absolute ball last week at the launch party of Lily’s Kitchen Santa Paws Grotto in Pimlico. Mac was dressed for the occasion in his bow tie collar and behaved impeccably which was all thanks to the homemade doggy mince pies Henrietta had made the night before. As you can see from the photos, he took part in all the activities from photos by the fire and a gift from Santa Paws himself to treat sampling and fun with the doggy photo cut out board. It was a great evening and lovely to see so much of our creativity brought to life for the experience. If you’re in the area, we highly recommend a visit.
Join us in supporting the amazing work of the RNLI Lifeboat and Lifeguard crews by purchasing a Lifesaving Gift this Christmas. And if you’re in any doubt, just click the link below to see how much of a difference you can make. They’re not asking for much, £10 can help fuel a lifeboat or equip a lifesaver with essential kit. Ready to buy? Then start shopping by visiting rnlishop.org/outonashout
Between now and 2017, the Grow Wild team led by Kew Gardens and funded by Big Lottery, have committed to distribute 1,000,000 wild flower seed sowing kits across the UK and transform four unloved flagship sites, one in England, Northern Ireland, Scotland and Wales, into wildflower havens for communities to develop, tend and enjoy. The four sites will be decided by public vote from a shortlist of 16 with each of the winning sites receiving £100,000 and we are excited to announce that voting for Scotland is now OPEN!!
Mad River have created an integrated campaign that both inspires and encourages voting through the rally cry of ‘Flowers to the People’ (which has its origins in “Power to the People”, a slogan first heard amongst revolutionary youth in the 1960s and immortalised in the song of the same name by John Lennon) to clearly mobilise communities into revitalising their local, natural habitats.
Delivered through on and offline channels the activity will culminate in experiential activity at high footfall locations within each of the sites to further generate awareness and votes. More of this to come later!
So check out which site you think deserves transforming and place your vote by visiting vote.growwilduk.com
Halloween is on its way, so to celebrate, we have created a comms toolkit for Miller Genuine Draft Global markets to drive engagement based on our theme, ‘Creatures of the Night’. It represents a time when unique, unusual and remarkable characters seem to appear everywhere … sometimes from out of nowhere! And like us, these ‘Creatures of the Night’ hunger for excitement and thirst for adventure. They are on the hunt for what’s possible, for new experiences in the city at night. As they come out of the shadows we greet them with what they crave most. No … not brains … but amazing experiences. Unique on and off premise events, house parties, and of course, ice cold, 4X Cold Filtered Miller Genuine Draft.
As part of our international site roll out for Clipper, the German site is now live and equally beautiful showing great consistency throughout all territories. UK, France and Germany are all delivered and driving engagement through highly active social areas and we continue to work on sites for Netherlands launching later this month and Japan early October. Yeay!
I am very excited to announce that we have won a recent GPS (Government Procurement Service) pitch to deliver creative for a national campaign to promote the sewing of native wildflowers across the UK. Funded by Big Lottery Fund and run by Kew Gardens, the campaign aims to raise awareness of biodiversity and bring communities together through the transformation of unloved sites in England, Wales, Scotland and Northern Ireland. Mad River were one of nine agencies in the process and we scored highly due to our thorough approach, understanding of the brief and good creative thinking in evidence. Campaign kicks off in October so watch this space ….
Well we’re just about recovered from supporting the coolest event in our calendar – Miller Music Tour which this year was held across the pond in the Big Apple! 38 territories used the promotion and competition winners were flown to New York for a series of VIP parties which culminated in a private event headlined by Sebastian Ingrosso (ex Swedish House Mafia) where his latest single, Reload, was filmed. We were responsible for the activation creative and are already working on territory toolkits for next years exciting event together with the brands Global social engagement.
We designed and built an out of home environment for Clipper Teas at London Coffee Festival last week to showcase their beautiful range of everyday specials, fruit infusions and high end herbals. It involved some great bespoke interiors that included individually designed wallpapers and inset panels utilising brand assets and taking inspiration from the variety of locations in which their teas can be found.
Very proud to shout out that our amazing team have pulled it out of the bag yet again!! Two breathtakingly tight 10 week deadlines, (involving many late nights, coffee eaten by the jar load, a good few creative tantrums and even a missed 30th birthday!), for projects running concurrently from conception through to delivery that has ensured we deliver on time, on budget two very beautiful and equally shiny sites.
CLIPPER-TEAS.COM has followed the recent launch of CLIPPER-TEAS.FR and is part of an international roll out for the tea company to ensure consistency with brand personality globally. Check it out and make sure you give the tea cup carousel game a go – you’ll be hooked!!
TRACKLEMENTS.CO.UK is a completely new e-commerce build developed to simplify the trade order and back end processes, but importantly it also repositions the brand and provides a friendlier, more engaging community for the consumer.
And whilst we’re talking web launches, last month also saw delivery of our favourite pet food client, LILYSKITCHEN.CO.UK more social, easier to navigate, retail site go live!
Please do have a wander through the sites, but tread carefully, we’re still tweak tweaking!!
Well done and huge thanks team – you’re all awesome! We really do make things happen!